German cosmetic brand Schwarzkopf teamed up with Karl Lagerfeld to create the ‘Lightbox,’ an exclusive pop-up store. The store will open its doors in Düsseldorf on April 16; in May, the Eurovision Song Contest will be held at the site. Schwarzkopf, the official beauty partner of the contest, is sure to attract a lot of attention with Lagerfeld’s Lightbox design.
Karl Lagerfeld used silhouettes of international top models to adorn the store’s walls. Supermodels like Coco Rocha, Charlott Cordes and Baptiste Giabiconi, as well as Lagerfeld himself, are some of the famous faces featured. As Schwarzkopf’s logo is a female silhouette, it’s a particularly clever branding choice.
The Schwarzkopf Lightbox pop-up shop will house innovative styling tools, top hairstylists and a cafe for visitors.
Words by Trendhunter.com
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